HISTORY
1969
SHEETAL’S ORIGINS: REVOLUTIONIZING INDIAN FASHION LANDSCAPE
In 1969, Sheetal was born as India’s first branded ready-to-wear store. At a time when tailored clothing was the norm, we introduced a revolutionary concept: a one-stop-shop catering to the entire family. Driven by a passion for fashion and a vision to redefine shopping, we laid the foundation for what would become a landmark in Indian fashion.
1984
INDIA’S FIRST DEPARTMENT STORE: TRANSFORMING RETAIL EXPERIENCES
In 1984, we launched India’s first department store, transforming shopping into a family affair. This innovative concept introduced a multitude of labels under one roof, changing the way people bought clothes and setting new standards in retail.
1990
IN-HOUSE DESIGN INNOVATION: REVOLUTIONIZING INDIAN FASHION
By 1990, we established India’s first in-house design team, led by the renowned Hemant Trevedi. This move revolutionized Indian fashion, offering ready-to-wear trousseaus, wedding wear, and designer prêt collections, setting a new benchmark in the industry.
1994
FASHION LEGENDS: OUR IMPACT ON CELEBRITIES AND CINEMA
Our designs have graced Miss Worlds and Miss Universes such as Aishwarya Rai (1994), Sushmita Sen (1994), Diana Hayden (1997), Yukta Mukhi (1999), Priyanka Chopra (2000), and Lara Dutta (2000). Our garments have also been featured in iconic Bollywood films including Rangeela (1995), Kuch Kuch Hota Hai (1998), Mohabbatein (2000), and Kabhi Khushi Kabhie Gham (2001).
2002
GOING GLOBAL: SHEETAL’S EXPANSION INTO INTERNATIONAL MARKETS
2002 marked a significant milestone as Sheetal expanded globally, opening stores in key international locations, including the Gulf countries, New Jersey, Chicago, London, and Dubai. From a modest 800 sq. ft. store to over 50,000 sq. ft., and from 40 employees to over 600, our global footprint grew, reflecting our transformation from a local name to an international brand.
2023
SDS BY KUSHAL SHAH: REDEFINING LUXURY MENSWEAR FOR THE FUTURE
In April 2023, Sheetal Design Studio was rebranded as SDS l KUSHAL SHAH, focusing on luxury menswear. Our new identity emphasizes design, craftsmanship, and service, offering a unique blend of traditional and contemporary styles. Our vision includes embracing sustainability, innovation, and expanding our global reach while honoring our legacy.
